Hello I am your instructor!
My name is Germán Coppola. I am the CEO and founder of Yumiwi, an event technology company that uses data to understand attendees at events better.
I was born in a small South American country called Uruguay. I then moved to Costa Rica when I was still a kid and later in life to Guatemala and finished college in Fort Lauderdale in Florida, where I studied Business, Psychology, and an MBA. From Florida, I moved to Spain to start my own business over 20 years ago.
I am sharing my life story with you because one thing I realized at an early age is how differently people act and behave depending on the country I was in.
I had to adjust and adapt to their cultural standards, and It always made me think about how big brands manage to adapt and sell their products all over the world, knowing how different we all are.
So how can you target the right audience.? How do you know who is going to buy your product?
That is why I built this workshop to answer all these questions and help you identify your ideal customer, and help you improve your overall results!